While there is a difference between sales and marketing jobs, the two departments frequently work closely together. That's one of the reasons this article addresses resumes for either sales or marketing positions.
In this article, we're going to start with a brief overview of sales and marketing positions in the workplace. Next, we'll review the three types of resumes in use today and the pros and cons of each. Then we'll provide some sample language as well as a link to a downloadable document.
In most large companies in competitive industries, the sales force is responsible for driving in the company's revenue. That's true whether it's using traditional channels or by exploring new ways to interact with, or sell to, customers.
On the other hand, the marketing department helps to figure out how a product or service needs to be positioned in the marketplace. Oftentimes, these two groups work with a third team, the advertising department. One way to think about the overall process is something like this: Marketing is frequently involved in strategy development, while sales and advertising executives are more tactical in their approach.
All of these are usually considered professional or white collar positions in a company. They frequently require some kind of focused academic background, along with related work experience. This is especially true when talking about managers and executives.
Before beginning to write a resume, it's important to select a style that highlights the writer's strengths and does not draw attention to any weaknesses. Generally, there are three basic types of resumes in use today:
The following list contains some of the more common experiences and knowledge possessed by professionals in the sales and marketing field:
Executives looking for sales or marketing positions should emphasize the revenue growth or revenue streams they helped to create. Specialty positions, such as marketing research associates, will want to emphasize their educational background in fields such as statistics. The following is a link to a downloadable Word document in the combination format: Sales and Marketing Resume.
For individuals looking to learn more about this topic, this website also contains a number of resume writing resources on subjects such as how to write a resume as well as additional resume writing samples.
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