Buying Hybrid Cars

While anything is possible, it looks like the long-term price of gasoline is going to stay well above the $3.00 mark.  And given this new price point for gasoline, the economics of buying a hybrid vehicle are changing - which is good news for "green" consumers.

In this article, we're going to discuss how gasoline prices at the pump are changing the economics of driving in America.  We're going to evaluate the premiums paid for hybrid cars, and figure out if it makes good business sense to buy these vehicles.  Finally, we're going to talk about a very important variable that's often overlooked when evaluating the purchase of a hybrid, along with a link to our online tool to help you figure out if owning a hybrid makes good economic sense.

Vehicle Demand and Gasoline Prices

According to statistics published by the Department of Energy, the average price of regular gasoline increased $0.94 from August 2007 to August 2008.  And during the week ending June 16, 2008, the national average price of regular gasoline hit the $4.00 mark for the first time.  Car owners that once paid $25.00 to fill up their vehicles were paying $50.00 for that privilege, while SUV owners were paying closer to $100.00.

For many consumers, the sharp rise in gasoline prices brought back memories of the energy crisis of 1979.  Customers once willing to drive SUVs and small trucks were now looking for more energy efficient vehicles.  Automobile manufacturers were stuck with huge inventories of what were once high-margin vehicles, and soon they found themselves scrambling to retool plants so they could manufacture smaller cars.  The marketplace demand for gas-guzzlers was dropping, while consumer interest in hybrid vehicles was on the rise.

Economics of Buying Hybrid Cars

Hybrid vehicles owe their energy efficiency to their mechanical sophistication.  Traditional combustion engines are paired with electric motors.  This combination allows manufactures to deliver the performance drivers are looking for in a car from smaller engines.

Surplus energy is routed to batteries and stored there until needed.  Regenerative brakes return the energy used to slow cars back to battery storage, while in conventional cars this energy is normally dissipated as heat.  Unfortunately, the same technologies that are used to increase the vehicle's miles per gallon come at a cost - hybrids are expensive to manufacture.

Tax Credits for Hybrids

To boost consumer interest in hybrid vehicles, the federal government introduced a series of tax deductions and credits to those willing to buy hybrids.  Under the clean fuel tax deduction for new hybrids, vehicles purchased before 2006 were eligible for a "clean fuel" deduction of up to $2,000.

Hybrids purchased after December 31, 2005 were eligible for a federal income tax credit up to $3,400.  These credits were phased-out for each vehicle type once the manufacturer sold over 60,000 vehicles.

Gasoline Prices and Hybrid Paybacks

One of the ways we can measure the performance of an investment is by using a financial measure called the payback period or break-even point.  Essentially, the break-even point is the time it takes to recover an investment.  We're going to use this measure in our examples below to figure out if the premium paid for a hybrid is worth the investment.

Comparing the Cost of Hybrids

In the examples shown in the tables that follow, we're going to compare hybrid vehicles to their standard combustion engine look-alikes.  The vehicles we're going to evaluate include the Ford Escape, Mercury Mariner, Chevy Malibu, Saturn Aura Green Line, and the Nissan Altima.  Each of these vehicles was chosen because they still offer buyers a significant tax credit. 

2009 Ford Escape

2009 Mercury Mariner

2008 Chevy Malibu

2008 Saturn Aura / Green Line

2008 Nissan Altima 

As you can see, even with fuel prices in the $3.50 to $4.00 range and tax credits of $1,300 to $3,000, the break-even period for many vehicles is four years or more.  Therefore, the premiums appear to be greater than justified by fuel savings alone.  That being said, the above analysis ignores one important variable - the resale value of the vehicle.

Car Depreciation and Hybrid Vehicles

If everything else were the same, you'd expect two cars to experience the same level of depreciation.  That is to say, their resale value would be the same.  But a hybrid car is not the same as its standard engine counterpart - it achieves greater gas mileage.  So the seller of a hybrid should expect to be paid a premium when the car is sold because it's worth more to the car's buyer.

With a higher starting cost for a hybrid, and a nearly identical rate of depreciation, the resale value of a hybrid should be higher than a car with a standard engine.  This is a very important point that's often overlooked when analyzing whether or not it makes sense to buy a hybrid.

Fortunately, we offer an online hybrid car calculator that takes into consideration the car's depreciation.  In fact, you can use the information above, along with our calculator, to see for yourself that owning a hybrid vehicle is a sound investment.

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