Resumes for Sales and Marketing

We realize there is a big difference between sales jobs and marketing jobs.  But, there's no doubt that the marketing department works closely with sales executives, and the two functions are closely linked.  That's why we've decided to put together resumes for either sales or marketing positions.

As mentioned in our other publications such as resumes for executives, the types of skills and experience gained in marketing and sales jobs can vary considerably.  But even with those differences, there are many commonalities that we can address when putting a resume example together.

Resume Styles Used for Sales and Marketing Positions

In most large companies that are in competitive industries, the sales force is responsible for driving in the company's revenue.  That's true whether it is via traditional channels or by exploring new ways to interact with, or sell to, customers.

On the other hand, the marketing department helps to figure out how a product or service needs to be positioned in the marketplace.  Often these two groups work with a third group - the advertising department.  The way to think of the overall responsibilities is simply this:  Marketing is frequently involved in strategy development, while sales and advertising executives are more tactical in their approach.

All of these positions are usually considered professional or white collar jobs in a company.  They frequently require some kind of focused academic background, along with some related work experience.  This is especially true when we're talking about sales and marketing executives.

There are three basic types of resumes in use today that apply to this type of job:

• Chronological Resume Style - perhaps the single most familiar of all resume styles, the chronological resume format emphasizes the work history of the job seeker.
• Functional Resume Style - the functional resume emphasizes what you've done in the past, and the skills you've acquired along the way.  It's a good choice for job seekers with an employment gap in their work history.
• Combination Resume Style - the combination resume format highlights the job applicant's skills, but also includes work history.  This is the most marketable of all resume styles, and will be the basis for our resume example since it contains all of the elements of each style.

If you're not sure that you have sufficient experience to pull off the combination resume style, then you might want to use our example below and apply it to one of the three resume templates we have elsewhere on this website.

Sample Resume for Sales and Marketing

If you're an executive looking for a sales position or marketing job, then you'll probably want to emphasize the revenue growth or revenue streams that you helped to create.  No doubt there are specialized jobs such as marketing research associates that might want to emphasize their educational background in statistics.  But for most product manager-type positions, revenue is really the results you'd want to focus on when preparing your resume.

You can download a free sample of our Sales and Marketing Resume.  Keep in mind that this is an example aimed at helping you to generate ideas for your own resume.   If this particular example doesn't seem aligned with your experience, don't forget to check out our complete line of resume writing articles.  We're certain you'll find something there to help you put together a winning resume.

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