Career and Job Fairs

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One of the challenges job hunters face is finding companies that are actively seeking to place new employees in their organizations. Job fairs allow the unemployed, or individuals looking to switch employers, to gain exposure to a large number of companies in a relatively compressed timeframe.

In this publication, we're going to cover the topic of job fairs. As part of that discussion, we'll provide a brief explanation of the process, how job hunters can benefit from participating, and what to expect when you arrive at the fair. Next, we'll talk about preparing for a job fair, including the items to bring and the research to conduct before the meeting. Finally, we'll tell you how to go about finding a career fair.

Job Fairs

Additional Resources

Also referred to as a career fair or career exposition (expo), a job fair offers job seekers the opportunity to meet with prospective employers and professional recruiters. Career expos are typically organized like trade shows. Booths are arranged in a way that allows the job seeker to speak with a large number of "sponsors," where resumes and business cards are exchanged.

Oftentimes, graduating students are exposed to job fairs for the first time through their college or university Career Center. They can also be sponsored by local networks of employers and state employment agencies.

Benefits of Job Fairs

The biggest benefit a job hunter gains from attending a job fair is physically meeting with representatives of the hiring company. Even if a resume and cover letter are well-written, they could never convey the personality of a job applicant. Attending a job fair also sends the signal that you're serious about finding a job; you're taking the initiative to meet with the hiring company.

It's also a lot easier for a hiring manager to look at a resume and decide the candidate is not worthy of an interview. The personal nature of a job fair makes saying "no" much more difficult for companies. Oftentimes, job interviews will be scheduled during, or immediately after, the job fair.

Another benefit of attending a job fair is the opportunity to network not only with the people responsible for recruiting new hires, but also the other job seekers. For a variety of reasons, the same individuals looking for a job could have a good lead on an opening that fits well with your background and experiences.

Preparing for a Job Fair

Before the meeting, try to obtain a list of the employers that will be attending the expo. A lot of information is going to be exchanged in a relatively short amount of time. You'll want to be as efficient as possible, talking to employers that you believe have job openings better suited to your skills.

You'll also want to be prepared for an "unexpected" opportunity. The following job fair checklist should be reviewed well ahead of the event's date:

Preregister - job fairs typically require attendees to register before the event. Always attempt to register well ahead of the meeting date, and obtain a list of employers attending the meeting.
Research - evaluate the list of potential employers and determine which companies you will be targeting during the job fair. Job candidates that know the "basics" about a company (size, locations, industry, products offered) demonstrate both" interest" as well as initiative. These are desirable attributes of a future employee.
Prioritize - establish a prioritized list of potential employers. Plan your day out before the event, leaving time at the end of the day to double-back with top prospects.
Practice - you'll need to be prepared for an on-the-spot job interview. Review and practice your responses to behavioral interview questions. Preparing a 100 to 150 word elevator speech will help encourage more in-depth conversations.
Assemble - pull together the materials you'll need to bring to the meeting. This includes notepads, pens, pencils, resumes (10 to 15 copies at a minimum), and work samples. Place the paper materials in a folder or portfolio so they don't get creased or crumpled.

In addition to being primed for a job interview, you should also be prepared to fill out a job application. Many times, the information needed on a job application can be found on your resume, but the application may also require some forms of identification too.

Making a good first impression is important to landing a job. When pre-registering, determine the dress code for attendees. When in doubt, it's better to wear a business suit, and be too formal, than to dress too casually.

Post-Meeting Follow-up

After the meeting, it's a good idea to do some follow up work. Now that the hiring managers know who you are, it's time to demonstrate to those employers that you're interested in their job openings. You'll be collecting business cards during the meeting, use that information to send thank you notes to the individuals you met. We have a good example of a Job Interview Thank You note, which can be used for this purpose too.
Finally, take the time to assess what happened at the meeting. Think about the ways you could improve your performance during the next job fair. Write down your ideas, so you can review these notes before the next event.

Locating Job and Career Fairs

Most job fairs look to match local talent with local businesses. This makes these events somewhat geographically constrained. Sponsoring agencies are typically at the county or district level. While it's possible to find a large number of websites offering career fair listings, most states will provide this same service through their Department of Labor or Department of Employment.

Perhaps the premier source of information on job fairs is the Department of Labor's website. There you will find links to agencies for all 50 states.

If you're a graduating student, it's very likely that your college or university sponsors career days or fairs. While the information about the fair can probably be found on your school's website, it's a better idea to speak to a career counselor. Speaking to someone ahead of the meeting will likely provide some insights that will increase your chance of a successful encounter.

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